What will running a Loyalty Scheme Cost
Customer Loyalty schemes are medium to long term marketing tools, the benefits of which accrue over time. Realistically a 3 - 5 years duration is likely to be a minimum. We have clients that have been with us for over 10 years.
Therefore all our pricing is based on a minimum of 3 years. We assume a minimum of 250 customers hence a minimum monthly direct debit of £62.50 + VAT is always in place.
Unless you opt for some or all of your Own Branding, £3.50 per customer is an all inclusive price including 4 Mailings per customer per year, a card , data entry, application form, voucher fulfilment, reporting and support.
Your Loyalty Scheme database, once active and growing contains a lot of detailed information about your customers.
This can be used to support and drive a variety of different marketing activities that support and enhance your loyalty scheme.
These can be activities such as email newsletters aimed at existing customers and postcard mailings aimed at new customers.
For example, if you want to recruit new customers, using your existing database you could analyse spend per postcode against distance from your business and work out which postcodes are worth targeting and then identify every household in those areas that was not already a customer, for targeted Marketing.
There are many other ways of making the Loyalty Scheme work for you and to be a hugely worthwhile Marketing tool, to existing and New Customers.
If you have any further questions please don’t hesitate to contact us on Tel: 01342 311515
or email us: Jenny Yerrell (Sales & Marketing) firstname.lastname@example.org or Andy Yerrell (Technical, Loyalty Scheme Support) email@example.com