What will running a Loyalty Scheme Cost?
Customer Loyalty schemes are medium to long term marketing tools, the benefits of which accrue over time,
realistically a 3 – 5 years duration is likely to be a minimum
We have clients that have been with us for over 10 years.
Therefore all our pricing is based on a minimum of 3 years. We assume a minimum of 250 customers hence a
minimum monthly direct debit of £62.50 + VAT is always in place.
For this reason you are likely to consider 250 customers as the minimum that are you are setting out to recruit.
For budgeting purposes we recommend that you allow approximately £3.10 per year per customer that
you recruit, as the cost of running the Loyalty Scheme.
This assumes each customer qualifies for a reward four times per year, which may not always be the case.
Unless you opt for some or all of your Own Branding, £3.10 per customer is an all inclusive price including 4 Mailings per customer per year, a card , data entry, application form, voucher fulfilment, Reporting and support.
Considering the standard price of 2nd class postage for four items is £2.12 we think we offer very good value.
We can have you up and running normally within 20 working days depending on the options you choose.
Your Loyalty Scheme database, once active and
growing contains a lot of detailed information about
This can be used to support and drive a
variety of different marketing activities that support and enhance your loyalty scheme.
These can be activities such as email newsletters
aimed at existing customers and postcard mailings aimed at new customers.
For example, if you want to recruit new customers, using your existing database you could analyse spend per postcode against distance from your
business and work out which postcodes are worth targeting and then indentify every houshold in those areas that was not already a customer, for targeted Marketing.
There are many other ways of making the Loyalty Scheme work for you and to be a hugely worthwhile Marketing tool, to existing and New Customers.
If you have any further questions please don’t hesitate to contact us on Tel: 01342 311515
or email us: Jenny Yerrell (Sales & Marketing) firstname.lastname@example.org, Andy Yerrell (Technical, Loyalty Scheme Support) email@example.com